Theory and Television


For my theory choice I have chosen Social Learning Theory/Social Cognitive Theory, this theory I feel plays a valuable role in technology today, television being one. When it comes to television it has changed over tie in various ways. In todays time flat screen TV's are very popular. it was a dramatic change from the box TV. However when it as first released it was very expensive, especially for the average American. However once the price was lowered then they began to sale. The social aspect comes from the communication whether through word of mouth, seeing others who have purchased the flat screen TV, commercials or what not influencing to buy the new television. For example when a person visits a family members home and they watch how that member interacts and navigates there new television set they ay find the influence to go out and purchase a flat screen television. Social theory has been a major contribution to the initial rise of technology. With this being said I do feel that this will help both the consumer as well as the corporate companies no what the next step should be with television. It has not been long since the flat panel TV has been out, as well as other  components that have came with the rise of television such as HD and LCD. We are now seeing the curved television as well. Television will not just be limited to a screen, it can only get better from this point. And once again the social aspect will come into play once new material is introduce and becomes common then it will be seen in numerous homes.